How Baccolandia optimized its phone lead generation system trusting in Voxloud, knocking down phone costs by 70% compared to the previous Phone Operator and succeeding in making about 100 calls daily

Baccolandia is a company working in the wine sector with two types of activities: the telephone sales of wine to private customers and the consultancy supply to wine-producing companies which would like to start selling in B2C mode. After many breakdowns with the previous VoIP operator, Baccolandia’s founder began seeking out any Cloud services offering a better call quality, since its workflow runs by 90% through the phone.


Savings compared to the previous phone operator


Daily calls


Employees making and receiving calls through Voxloud

Towards Voxloud

Since its foundation in 2014, Giuseppe, Baccolandia’s CEO knows perfectly the non-sustainability of using a traditional Phone System for its enterprise.
As a matter of fact, Baccolandia has always found its customers making a lead phone generation basing on potential customers’ lists made available by some databases.
Making the lead generation through telephone the costs of a traditional Phone System would have been too expensive, since the 90% of calls is directed to customers having mobile numbers.
Consequently, Baccolandia chooses a VoIP solution for a period of time with an Italian operator, but the results aren’t those expected.
Call quality is terrible and too many times the interlocutor barely hears.
But it isn’t over.
The worst thing is that many times the line fells during the conversation. It follows the loss of a potential customer and so of the potential revenue.
Moreover, the company doesn’t have a flat subscription, so costs control is impossible since it isn’t feasible to define in advance how long a selling call could last.
And it’s in this exact moment that Voxloud and Baccolandia’s ways meet.
Giuseppe, tired of all those problems, starts seeking out a better service which could make him control costs and improve audio quality of calls.

Born in 2014, Baccolandia is a company specialized in the enological sector, especially in marketing & sales strategies.
Baccolandia is able to offer the creation, the implementation and the development of wine marketing strategies both in B2C channel and in Ho.Re.Ca. channel in Italian and Swiss markets.
Therefore, the company focuses on two specific intervention tracks: the purely consulting sector and the direct sales intervention sector with its structures in Turin and Alba.

Before Voxloud

  • Impossibility of cost control without a flat subscription.
  • Poor audio quality of calls.
  • Unexpected line interruptions with resulting definitive loss of a potential customer.

The transition to Voxloud

After a meticulous research among the marketplace’s offers, Giuseppe finds Voxloud and, intrigued by the features presented by the Cloud Phone System, he decides to try it for free through the trail period.
After a look at Voxloud’s tariff plan, Giuseppe immediately realizes that he could save a lot of money compared to the previous Phone Operator.
Then Giuseppe has a conversation with a Voxloud expert who aids him to configure the Cloud Phone Center at best for his free trial.
Therefore, the examination of the Phone System immediately begins: call quality turns out to be clearly higher compared to the previous Phone Operator. Voxloud doesn’t show any breakdown.
After the first week of examination, results are shocking.
Thanks to Voxloud, Baccolandia’s employers are able to make 100 daily real calls (with answers) on the average, without any breakdown or line fall.
According to Giuseppe, the examination is amazing and more than enough.
Baccolandia immediately decides to activate Voxloud, choosing a flat subscription and opting for “Voxloud Business” plan.
Thanks to Voxloud, the company could save around 80% compared to the previous Phone Operator.
Therefore, Baccolandia could reinvest the money saved in other business areas, such as marketing in order to grow even more.
Moreover, Voxloud guarantees quality which could permit Baccolandia not to lose potential customers anymore, enabling the company to improve its employers’ work.

With Voxloud

  • Thanks to the flat subscription with all calls included, Baccolandia has saved by 80% compared to the previous Phone Operator.
  • Baccolandia has reached a complete costs control, now it knows how much it pays monthly and it avoids unpleasant surprises.
  • Voxloud has considerably improved the output quality of Baccolandia’s calls. The company has passed from the breakdowns of the previous operator to the total efficiency up to 100 daily real calls (with answers) made by 6 business’ employers.
  • 80% of the money saved has allowed Baccolandia to invest in business improvements which would have arrived much further in time without Voxloud supply.
«Thanks to Voxloud we saved money by 80% compared to the previous phone operator, making almost 100 daily real calls, that is calls with answers.
90% of our business needs phone, therefore the phone must work 100%.
Voxloud has improved our company knocking down costs considerably and it has freed economic resources allowing us to accelerate many investments which would have took a long time. Moreover, Voxloud has improved quality calls compared to the previous VoIP operator.
— Giuseppe Penotti, Baccolandia CEO

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